Make the work visible
Real cuts and real shop photography replace generic stock imagery.
Website strategy
UX & visual direction
Front-end build
Good
Blend.
A premium local barbershop experience designed around one clear action: book the chair.
01 / 2026
GB Good Blend
POZNAŃ · WILDA
Good style.
Great cut.
01 / Context
A strong reputation deserved a stronger digital home.
Good Blend is a two-person barbershop in Poznań’s Wilda district with a 4.9 Booksy rating at the time of design. The public customer journey depended heavily on a marketplace profile—useful for booking, but limited for communicating the shop’s character and value.
02 / Challenge
Premium,
not distant.
The site needed to feel considered and high-quality without becoming intimidating. Prices had to stay easy to compare, the team easy to understand, and booking effortless on a phone.
Reduce booking friction
Every important section returns the visitor to one clear Booksy action.
Build trust fast
Rating, reviews, prices, address and the team appear before questions become objections.
03 / Art direction
Editorial restraint meets neighborhood character.
Deep charcoal creates focus. Warm ivory keeps the experience human. A restrained brass accent signals quality and makes booking actions immediately recognizable.
#11110FCharcoal
#EEE9DFWarm ivory
#C8A66ABrass
04 / Proof of craft
The work becomes the visual system.
GBGood Blend
POZNAŃ · WILDA
Good style.
Great cut.
Book now ↗
MEN'S HAIRCUT · 50 MIN80 PLN
BOOK AN APPOINTMENT ↗
05 / Mobile conversion
The booking action never gets lost.
Most local-service visits happen on a phone. The mobile layout keeps the message short, turns service comparison into a clean vertical flow, and anchors a booking action at the bottom of the screen.
- 01One primary action across the journey
- 02Large touch targets and readable pricing
- 03Direct Booksy handoff without extra forms
Responsive layout
•LocalBusiness schema
•Accessible navigation
•Map & directions
•Booksy conversion path
06 / Outcome
A credible, launch-ready digital flagship.
The result is an approved responsive concept that gives Good Blend a distinctive identity outside the booking marketplace while keeping Booksy as the conversion engine.
Measurement note: the project has not been publicly launched yet, so this case study makes no claims about lead, revenue or SEO growth.
1primary conversion goal
2clear team and price paths
5mobile breakpoints checked
0invented performance claims