:root {
  --ink: #151511;
  --paper: #f5f2ea;
  --white: #fffdf8;
  --blue: #2f5bff;
  --blue-dark: #2146d4;
  --muted: #69675f;
  --line: rgba(21, 21, 17, .16);
  --dark-line: rgba(255, 253, 248, .18);
  --max: 1440px;
  --pad: clamp(1.25rem, 4vw, 4.75rem);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 6rem; }
body { margin: 0; overflow-x: hidden; background: var(--paper); color: var(--ink); font-family: "Manrope", sans-serif; font-size: 1rem; line-height: 1.6; }
a { color: inherit; text-decoration: none; }
button, input, select, textarea { font: inherit; }
img { display: block; width: 100%; }
.skip-link { position: fixed; z-index: 100; top: 1rem; left: 1rem; transform: translateY(-180%); padding: .75rem 1rem; background: var(--blue); color: white; }
.skip-link:focus { transform: none; }

.site-header { position: sticky; z-index: 20; top: 0; min-height: 5.5rem; display: flex; align-items: center; justify-content: space-between; gap: 2rem; padding: 0 var(--pad); border-bottom: 1px solid var(--line); background: rgba(245, 242, 234, .94); backdrop-filter: blur(16px); }
.brand { display: flex; align-items: center; gap: .85rem; }
.brand strong { font-size: .9rem; font-weight: 700; letter-spacing: -.02em; }
.brand-mark { width: 2.6rem; aspect-ratio: 1; display: grid; grid-template-columns: 1fr auto 1fr; place-items: center; padding: 0 .34rem; background: var(--blue); color: white; font: 500 .6rem/1 "DM Mono", monospace; }
.brand-mark span { opacity: .62; }
.site-header nav { display: flex; align-items: center; gap: clamp(1.2rem, 3vw, 3rem); font-size: .78rem; font-weight: 600; }
.site-header nav a:not(.nav-cta):hover { color: var(--blue); }
.nav-cta { padding: .78rem 1rem; background: var(--ink); color: white; }
.nav-cta:hover { background: var(--blue); }
.menu-button { display: none; border: 0; background: none; color: var(--ink); font: 500 .75rem/1 "DM Mono", monospace; text-transform: uppercase; }

.hero { max-width: var(--max); min-height: calc(100svh - 5.5rem); margin: auto; padding: clamp(4.5rem, 9vw, 8.5rem) var(--pad) clamp(4rem, 7vw, 7rem); display: grid; grid-template-columns: minmax(0, 1.6fr) minmax(280px, .62fr); gap: clamp(4rem, 10vw, 10rem); align-items: end; }
.hero-copy, .conversion-card { min-width: 0; }
.eyebrow, .section-index, .card-label { margin: 0; font: 500 .69rem/1.4 "DM Mono", monospace; text-transform: uppercase; letter-spacing: .09em; }
.eyebrow { display: flex; align-items: center; gap: .7rem; color: var(--muted); }
.eyebrow span { width: .55rem; height: .55rem; background: var(--blue); }
.hero h1 { max-width: 920px; margin: clamp(2rem, 4vw, 4rem) 0 2rem; font: 500 clamp(5rem, 10.5vw, 10.8rem)/.82 "Newsreader", serif; letter-spacing: -.065em; }
.hero h1 em { color: var(--blue); font-weight: 500; }
.hero-intro { max-width: 47rem; margin: 0; color: #4f4d46; font-size: clamp(1.12rem, 1.8vw, 1.5rem); line-height: 1.45; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 1.5rem; align-items: center; margin-top: 2.7rem; }
.button { display: inline-flex; justify-content: space-between; align-items: center; gap: 3rem; min-height: 3.4rem; padding: 0 1.2rem; border: 0; cursor: pointer; font: 500 .7rem/1 "DM Mono", monospace; text-transform: uppercase; letter-spacing: .04em; }
.button-primary { background: var(--blue); color: white; }
.button-primary:hover { background: var(--blue-dark); }
.button-text { min-height: auto; padding: .65rem 0; border-bottom: 1px solid var(--ink); }
.conversion-card { margin: 0; border: 1px solid var(--line); background: var(--white); }
.card-label { padding: 1.2rem 1.4rem; color: var(--muted); border-bottom: 1px solid var(--line); }
.conversion-card ol { list-style: none; margin: 0; padding: 0 1.4rem; }
.conversion-card li { display: grid; grid-template-columns: 2.2rem 1fr; gap: .7rem; padding: 1.5rem 0; border-bottom: 1px solid var(--line); }
.conversion-card li > span { color: var(--blue); font: 500 .65rem/1.8 "DM Mono", monospace; }
.conversion-card strong, .conversion-card small { display: block; }
.conversion-card strong { font: 500 1.35rem/1.15 "Newsreader", serif; }
.conversion-card small { margin-top: .4rem; color: var(--muted); font-size: .76rem; }
.card-result { display: flex; align-items: center; gap: .65rem; margin: 0; padding: 1.2rem 1.4rem; font-size: .72rem; font-weight: 600; }
.card-result span { width: .5rem; height: .5rem; border-radius: 50%; background: var(--blue); box-shadow: 0 0 0 .25rem rgba(47, 91, 255, .12); }

.market-strip { display: flex; align-items: center; gap: 2rem; overflow: hidden; padding: 1rem var(--pad); background: var(--ink); color: white; white-space: nowrap; font: 500 .66rem/1 "DM Mono", monospace; text-transform: uppercase; letter-spacing: .07em; }
.market-strip p { margin: 0; }
.market-strip span { color: var(--blue); }
.section { max-width: var(--max); margin: auto; padding: clamp(6rem, 10vw, 10rem) var(--pad); }
.section-heading { display: grid; grid-template-columns: 1.4fr .6fr; gap: 5rem; align-items: end; margin-bottom: clamp(3.5rem, 6vw, 6rem); }
.section-index { margin-bottom: 2rem; color: var(--blue); }
.section-heading h2, .services-title h2, .process h2, .contact h2 { margin: 0; font: 500 clamp(3.6rem, 7vw, 7rem)/.92 "Newsreader", serif; letter-spacing: -.055em; }
.section-heading > p, .services-title > p:last-child, .contact-copy > p:last-child { max-width: 32rem; margin: 0; color: var(--muted); font-size: 1.05rem; }

.case-card { display: block; border-top: 1px solid var(--line); }
.case-image { position: relative; aspect-ratio: 16 / 8.7; overflow: hidden; background: #c9c5bb; }
.case-image > img { height: 100%; object-fit: cover; filter: saturate(.72) contrast(1.03); transition: transform .7s ease, filter .7s ease; }
.case-card:hover .case-image > img { transform: scale(1.015); filter: saturate(.9) contrast(1.03); }
.case-overlay { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: space-between; padding: clamp(1.5rem, 4vw, 4rem); color: #f2e9d8; background: linear-gradient(90deg, rgba(12, 12, 10, .84), rgba(12, 12, 10, .1) 70%); }
.case-overlay > span { width: 3.8rem; aspect-ratio: 1; display: grid; place-items: center; border: 1px solid #c8a66a; color: #c8a66a; font: 500 .8rem/1 "DM Mono", monospace; }
.case-overlay p { max-width: 39rem; margin: 0; font: 500 clamp(2.6rem, 5vw, 5.6rem)/.96 "Newsreader", serif; letter-spacing: -.04em; }
.case-info { display: grid; grid-template-columns: 1fr 1fr auto; gap: 2rem; padding: 1.5rem 0; border-bottom: 1px solid var(--line); }
.case-info p, .case-info span { margin: 0; display: block; }
.case-info p { font-size: .8rem; font-weight: 700; }
.case-info span { margin-top: .25rem; color: var(--muted); font-size: .72rem; }
.case-info strong { align-self: center; color: var(--blue); font: 500 .68rem/1 "DM Mono", monospace; text-transform: uppercase; }

.services, .process { background: var(--ink); color: var(--white); }
.services-inner { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(5rem, 10vw, 10rem); }
.light { color: #86a0ff; }
.services-title h2 { margin-bottom: 2rem; }
.services-title > p:last-child { color: rgba(255, 253, 248, .6); }
.service-list { border-top: 1px solid var(--dark-line); }
.service-list article { display: grid; grid-template-columns: 3rem 1fr; gap: 1rem; padding: 2rem 0; border-bottom: 1px solid var(--dark-line); }
.service-list article > span { color: #86a0ff; font: 500 .66rem/1.8 "DM Mono", monospace; }
.service-list h3 { margin: 0 0 .55rem; font: 500 2rem/1 "Newsreader", serif; }
.service-list p { max-width: 34rem; margin: 0; color: rgba(255, 253, 248, .55); }

.pricing-heading { margin-bottom: 4rem; }
.pricing-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.price-card { position: relative; min-height: 39rem; display: flex; flex-direction: column; padding: 2rem; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); background: rgba(255,255,255,.18); }
.price-card.featured { background: var(--white); box-shadow: inset 0 .3rem var(--blue); }
.price-card > div:not(.popular) p, .price-card > div:not(.popular) span { margin: 0; }
.price-card > div:not(.popular) p { font-weight: 700; }
.price-card > div:not(.popular) span { color: var(--muted); font-size: .78rem; }
.price-card h3 { margin: 3.5rem 0 2.5rem; font: 500 clamp(2.7rem, 4vw, 4.5rem)/1 "Newsreader", serif; letter-spacing: -.04em; }
.price-card ul { list-style: none; margin: 0; padding: 0; }
.price-card li { padding: .75rem 0; border-top: 1px solid var(--line); color: #56544e; font-size: .84rem; }
.price-card li::before { content: "↳"; margin-right: .65rem; color: var(--blue); }
.price-card > a { display: flex; justify-content: space-between; margin-top: auto; padding-top: 1.2rem; border-top: 1px solid var(--ink); font: 500 .67rem/1 "DM Mono", monospace; text-transform: uppercase; }
.popular { position: absolute; top: 0; right: 0; padding: .55rem .7rem; background: var(--blue); color: white; font: 500 .55rem/1 "DM Mono", monospace; text-transform: uppercase; }
.pricing-note { margin: 1.2rem 0 0; color: var(--muted); font-size: .72rem; }

.process-inner { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(4rem, 10vw, 10rem); }
.process ol { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--dark-line); }
.process li { display: grid; grid-template-columns: 3rem 1fr; gap: 1rem; padding: 1.7rem 0; border-bottom: 1px solid var(--dark-line); }
.process li > span { color: #86a0ff; font: 500 .66rem/1.8 "DM Mono", monospace; }
.process strong { font: 500 1.55rem/1 "Newsreader", serif; }
.process li p { margin: .5rem 0 0; color: rgba(255, 253, 248, .55); font-size: .85rem; }

.contact { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(4rem, 10vw, 10rem); }
.contact h2 { margin-bottom: 2rem; }
.contact-email { display: inline-flex; gap: 1rem; margin-top: 2rem; padding-bottom: .45rem; border-bottom: 1px solid var(--ink); font: 500 .72rem/1 "DM Mono", monospace; text-transform: uppercase; }
.contact-email:hover { color: var(--blue); border-color: var(--blue); }
.brief-form { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem 1rem; align-self: start; padding-top: .2rem; }
.brief-form label { display: grid; gap: .55rem; color: var(--muted); font: 500 .64rem/1 "DM Mono", monospace; text-transform: uppercase; letter-spacing: .05em; }
.brief-form input, .brief-form select, .brief-form textarea { width: 100%; padding: .9rem 0; border: 0; border-bottom: 1px solid var(--line); border-radius: 0; outline: none; background: transparent; color: var(--ink); font: 500 .95rem/1.4 "Manrope", sans-serif; text-transform: none; }
.brief-form textarea { resize: vertical; }
.brief-form input:focus, .brief-form select:focus, .brief-form textarea:focus { border-bottom-color: var(--blue); }
.full { grid-column: 1 / -1; }
.form-footer { display: flex; align-items: center; gap: 1.2rem; margin-top: .5rem; }
.form-footer p { margin: 0; color: var(--muted); font-size: .67rem; }
.form-footer p a { text-decoration: underline; text-underline-offset: .18em; }
.form-message { display: none; margin: 0; padding: .9rem 1rem; background: rgba(47, 91, 255, .09); color: var(--blue-dark); font-size: .8rem; }
.form-message.visible { display: block; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.brief-form button:disabled { cursor: wait; opacity: .65; }

footer { min-height: 8.5rem; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 2rem; padding: 2rem var(--pad); border-top: 1px solid var(--line); }
footer p, footer > a { font: 500 .65rem/1.4 "DM Mono", monospace; text-transform: uppercase; }
footer p { justify-self: center; color: var(--muted); }
footer > a { justify-self: end; }
.footer-links { justify-self: end; display: flex; flex-wrap: wrap; justify-content: flex-end; gap: 1.25rem; }
.footer-links a { font: 500 .65rem/1.4 "DM Mono", monospace; text-transform: uppercase; }
.footer-links a:hover { color: var(--blue); }

.legal-page { max-width: var(--max); min-height: calc(100svh - 5.5rem); margin: auto; padding: clamp(5rem, 9vw, 8rem) var(--pad); }
.legal-page > h1 { max-width: 60rem; margin: 0; font: 500 clamp(4rem, 9vw, 8rem)/.88 "Newsreader", serif; letter-spacing: -.055em; }
.legal-lead { max-width: 42rem; margin: 2rem 0 0; color: var(--muted); font-size: clamp(1.1rem, 1.8vw, 1.35rem); }
.legal-grid { display: grid; grid-template-columns: minmax(12rem, .45fr) minmax(0, 1fr); gap: clamp(3rem, 9vw, 9rem); margin-top: clamp(4rem, 8vw, 7rem); padding-top: 2rem; border-top: 1px solid var(--line); }
.legal-grid aside { align-self: start; position: sticky; top: 7rem; }
.legal-grid aside p, .legal-grid aside a { display: block; margin: 0 0 .75rem; color: var(--muted); font: 500 .68rem/1.5 "DM Mono", monospace; text-transform: uppercase; }
.legal-grid aside a { color: var(--blue); }
.legal-grid article { max-width: 50rem; }
.legal-grid section { padding: 0 0 2.5rem; margin-bottom: 2.5rem; border-bottom: 1px solid var(--line); }
.legal-grid h2 { margin: 0 0 1rem; font: 500 2rem/1.05 "Newsreader", serif; }
.legal-grid p { margin: 0; color: #4f4d46; }
.legal-grid article a { color: var(--blue); text-decoration: underline; text-underline-offset: .2em; }

@media (max-width: 980px) {
  .hero { grid-template-columns: minmax(0, 1fr); min-height: auto; }
  .conversion-card { max-width: 32rem; }
  .section-heading, .services-inner, .process-inner, .contact { grid-template-columns: 1fr; gap: 3rem; }
  .section-heading > p { max-width: 38rem; }
  .pricing-grid { grid-template-columns: 1fr; }
  .price-card { min-height: 32rem; }
}

@media (max-width: 720px) {
  .site-header { min-height: 4.7rem; }
  .menu-button { display: block; }
  .site-header nav { position: absolute; top: 100%; left: 0; right: 0; display: none; flex-direction: column; align-items: stretch; gap: 0; padding: .5rem var(--pad) 1.2rem; border-bottom: 1px solid var(--line); background: var(--paper); }
  .site-header nav.open { display: flex; }
  .site-header nav a { padding: .9rem 0; border-bottom: 1px solid var(--line); }
  .nav-cta { margin-top: .7rem; padding: 1rem !important; text-align: center; border: 0 !important; }
  .hero { padding-top: 4rem; gap: 3rem; }
  .hero h1 { font-size: clamp(4.8rem, 22vw, 7.5rem); }
  .hero-actions { align-items: stretch; gap: 1rem; }
  .hero-actions .button { width: 100%; gap: 1.5rem; }
  .conversion-card { width: 100%; }
  .case-image { aspect-ratio: 4 / 5; }
  .case-info { grid-template-columns: 1fr; gap: 1rem; }
  .case-info strong { margin-top: .5rem; }
  .brief-form { grid-template-columns: 1fr; }
  .brief-form > * { grid-column: 1; }
  .form-footer { align-items: flex-start; flex-direction: column; }
  footer { grid-template-columns: 1fr auto; }
  footer p { display: none; }
  .footer-links { gap: .8rem; }
  .legal-grid { grid-template-columns: 1fr; }
  .legal-grid aside { position: static; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; }
}